Social Computing

Humans are 'bio-social'. This means that throughtout human life every individual develops the abilities to interact with one another. This is phenomena means 'social development'.

Social computing is an area of technology that presumes the development of information systems that make socially produced information available to users.  This information may be provided directly, as when systems show the number of users who have rated a review as helpful or not.

The cornerstone of this paradigm is that target audience is always a social group, with social behaviour. Social computing system gather, filter, process, use informations, distributes across these social groups. This information is proven, not anonimous and significantly precise, because it is linked to individuals within socila groups.

Having a crisp and clear understanding of social behaviour and social computing paradigm, EuroATS has been engaged in the design and development of 2 next generation social computing systems: (e)-motional and PeoplePower

(e)-motional
PeolpePower

System Overview

  • (e)-motional is an innovative platform by Moda e Tecnologia, aimed at bringing technology to Fashion&Luxury market.
  • EuroATS has been a technology arm of Moda e Tecnologia to provide design, development and implementation of (e)-motional platform
  • The platform is built around the interactive video, virtual try-on and social choice techniques, putting it all together to enable Fashion, Luxury and Entertainmentbrands form consumer communities and cover the entire sales cycle, from ads to shopping cart check-out
  • Social choice indicators are captured via built-in global wishlist mechanism, thus providing real-time demographics and user preference data. Wishlists are shared across the platform and multiply brands.
  • This technology initiative is supported by IBM (through IBM Fashion Retail Alliance) and Microsoft (through Bizspark programme).

 

System Overview

  • A proof-of-concept, working prototype of the next generation computational social choice system aimed at capturing consumers opinions about products, services and brands.
  • Considered as an alternative to traditional market research and consumer opinion studies
  • Includes Web 2.0 social network, rating and user pawer system, sophisticated data analysis and reporting instrumentation, flexible administration toolset and public web-site, where snapshots on product opinions are displayed

Technology:

  • User-centered interface, intuitive and easy-to-understand
  •  Advanced Service Oriented Architecture (SOA) to ensure scalability and supportability
  •  Built-in data-level failover support, clusterization and load balancing
  •  Set of engines control business rules for scoring, searching and products rating
If you have any questions - write on info@euroats.com